In order to help and facilitate corporate and executives working the business-to-business market space by offering them insights on marketing, sales, and purchasing, the Indian School of Business in collaboration with US-based Institute for the Study of Business Markets (ISB) launched a Centre for Business Markets in Hyderabad.
The Centre through its various programmes which include three-day courses, seminars, guest lectures, and other tools will help corporates create value in their B2B landscape in India and other growing markets. It will deliver customized learning to corporates, institutions, and governments through industry outreach and cutting-edge research. The center is open to executives at varying senior leadership levels in the corporate and is helpful for those who want to gain insights about how to conduct business while working with other business customers.
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“This is a first-of-its-kind programme being offered by a business school in Asia. While most of the business schools’ focus on providing knowledge on business to customer (B2C) market, this centre will help corporates gain insights on the B2B segment – which has been neglected from the academia side for a long time now. These insights will help in avoiding another Jet Airways kind of issue from happening and also in turn help companies do better business in the B2C market,” said Prof. Rajendra Srivastava, dean, ISB.
During the launch, the event held six sessions by ISB’s faculty, where they spoke and discussed about various aspects of business markets – from Digital Transformation of Marketing and Sales to Managing Value Chain and Innovation in Supply Chains in Business Markets; from Disruption and the Need for Customer Centricity to New Age Channels in Business Markets.