While the era of digitization has its set of boons, but for children and parenting, it comes with its set of banes. And one of the biggest challenges facing parents of this era is how to restrict kids screen time in a more convincing and convenient manner. Having come across the same issue, K Kiran Reddy and Shilpa Rao founded LearnPlay in Hyderabad in 2017. “We both faced issues with respect to screen time with our kids. We looked at many parental control apps, but there was not even one which could give us a comprehensive solution. Thus, we thought of starting our own company and that is how LearnPlay came into being,” said Reddy.
The app needs to the installed in both the parents and kids devices and through the parent’s device they can control the various apps being used by the kids on their device. Along with this, the app allows kids to get incentives for completing worksheets in the LearnPlay app through points that can be redeemed to buy gifts of their choice on the app. The worksheets have been curated by the in-house team and help children to learn in subjects like Mathematics, Science, and English currently.
“Presently we have worksheets built for grade 1-5 in three subjects but going ahead we plan to launch worksheets for 6,7 and 8th grades. Also we will be looking at launching regional languages like Telugu, Hindi, Kannada and foreign languages like French and Spanish,” said Rao.
In terms of controlling the child’s device, currently, the subscription-based model allows parenting to block/unblock apps on the kid’s device along with allotting screen time. In addition, it also alerts the parents and seeks their permission whenever the child downloads a new app. In terms of learning, the app provides the parents with details on the progress of their kids and details on their weakness in a particular topic. It also has the feature of assigning offline tasks to kids which can, in turn, be converted into points to redeem gifts. The app has had 75,000 downloads with 15,000 registered users and 500 subscriptions. It hopes to have 40,000 subscribers by the end of this year.
LearnPlay has so far invested Rs 3 crore in the startup through friends and family and is looking for pan-India expansion by raising Rs 10-15 crore funds by end of 2019. It is targeting to get into 40 tier-1 and 2 cities by 2019-end and 80 plus cities in the next 24 months. The We-Hub incubated startup has a team of about 55 people spread across content, marketing and technology.