The famous Footwear and Sports Apparel Company – Puma announces to promote a non-profit Goonj. The team calls this partnering as a circular economy. As per the announcement made, Puma welcomes you to donate any old footwear or apparel which you feel as not needed.
These donated things will be repaired and repackaged to distribute among the rural areas in India. They have scheduled the campaign to be run through the September 10.
Both partnered companies state that, after the end of the campaign, all the collected products will be taken to the Processing Centers of Goonj. From there, the received products will be sorted, segregated, repaired, and repacked.
Over 360 Puma stores have been set up with collection boxes. Interested candidates can drop their old footwear and apparels in these collection boxes. However, by doing this, you can also gain profit as the company is offering gift vouchers. By raising a request to collect by logging on to the Puma India website, your products will be collected at your home or office.
The Managing Director of PUMA India, Abhishek Ganguly states that “We are happy to partner with Goonj towards their efforts to uplift rural communities. This initiative gives us a great platform to collaborate with our consumers to crowdsource essentials like apparel and footwear. We will continue to actively be a part of the circular economy and encourage more people to make a conscious choice towards sustainable living.”
Further, the Founder Director of Goonj, Aushu Gupta said that “This partnership with Puma, presents a great example of how different entities can collaborate to bring awareness on the development issues and how by creating such platforms, people from all across get a chance to participate. We hope the customers take this as an opportunity not for clearing old material but by giving only what can be used as more than the giving, mindful giving matters.”
The prepared kits will be distributed among the needy people of rural areas of various parts of the country. The two companies state that these kits will be customized as School kits, family kits, Aaganwadi kit, Rahat Disaster Relief Kit, Menstrual Dignity kits, and Labour Kit. Additionally, these will also be used for rewarding the localized people working building local infrastructure, etc.
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